Part 1 . Research the internet for a high tech company, for example Apple, Microsoft, or Google or another company of your choice. Prepare a one page paper and Analyze the role of marketing in the high-tech company. Please double space your paper and cite your sources. Part 2 : Please answer the following questions: … Read more
The acceptance of technological change in the hospitality industryIn today’s fast-paced world, hoteliers have invested heavily in information technology (IT) in order to meet the changing needs of a “next tech” and “design-savvy” generation, improve guest satisfaction and ensure a unique experience. In the hospitality industry, IT innovation capability has been widely recognized as being … Read more
Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers. She has asked you to write a 2-3 page memo outlining two different pricing strategies … Read more
The board members were very impressed with your presentation and how you are moving through the product development process. Michelle is ready now to start looking at the promotional part of the plan. She has been reading technical publications that laud the advantages of high-tech or digital promotional tools (i.e., Internet, social media, blogs, … Read more
The board has called a meeting to see how the new product for MM is coming along. Michelle calls you about the meeting. “I like your ideas for branding the product,” she says. “I think the board wants an overview now of the whole process we are using for developing the new product. Can you … Read more
Using the topic Resources, discuss the factors that drive family purchase decisions. Explain why this information is important to marketers and discuss how they use it when marketing products. Illustrate your ideas with specific reasons, facts, and examples. In replies to peers, indicate whether you agree or disagree with their assessment and justify your response … Read more
Individual Assignment #1 Scenario: Imagine you are an international business researcher. You have been hired by a Canadian business which is considering expanding internationally. They have narrowed the choice down to a few key markets and have asked that you provide some insight as to which market they should choose for their expansion. You should … Read more
, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. (2-3 references) This morning, walking into the office, you greet Michelle who says, “I’d like to meet … Read more
Blog: E-Commerce Electronic Commerce Assignment: The chapter discusses three different modes of e-commerce: Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), and Business-to-Business (B2B). Identify five different companies that provide Business-to-Consumer (B2C). Explain what each company provides (their good or service). Identify five different companies that provide Consumer-to-Consumer (C2C). Explain what each company provides (their good or service). Identify … Read more
BUSN 2150 Extra Credit Opportunity Throughout this course you have learned many new techniques for using Microsoft Outlook to its fullest potential. Now you have an opportunity to share what you have learned with others. To earn extra credit you will use your skills to teach others how to perform some of the skills you … Read more