450 word draft, on psychographic & behavioural marketing segmentations, and how these apply towards the customer base for the ‘ROIDMI EVA: Self-cleaning and emptying robot vacuum.’ – Each paragraph should have minimum two references that relates to theory and is from a peer reviewed source – need to support any ideas with data/theory from peer-reviewed, … Read more
450 word max draft, outlining pros and cons for mass marketing. why these relate towards ‘ROIDMI EVA: Self-cleaning and emptying robot vacuum.’ – Each paragraph should have minimum two references that relates to theory and is from a peer reviewed source – need to support any ideas with data/theory from peer-reviewed, Australian government websites or … Read more
Using external sources/research, define each Moment of Truth (FMOT, SMOT, TMOT and ZMOT), and include what occurs in each MOT. Next, describe how and when you experienced each type of MOT, and then reflect and share what you learned about marketing from your MOT experience. Include a discussion about how you, as a marketer, can … Read more
Hi, Can you please write a paper on the Context and Need of Apple Car, based on the format shared in the attached document? Guidelines for Submission: Submit your completed milestone as a Microsoft Word file with double spacing, 12-point Times New Roman font, and one-inch margins. The recommended length for this milestone is 8 … Read more
Explain the elements of communication and discuss how marketers should apply them to successfully reach the target market. Using a commonly known brand, provide links to two examples that effectively illustrate application of the elements of communication. In your replies to peers, discuss whether you agree or disagree with the effectiveness of the communication presented … Read more
Read the rubric below to develop a scope of work. The value proposition describes the value the product/service provides the customer. It is the value they perceive; the value you have positioned with them through the marketing mix. The value proposition connects the customer’s problem/need to the value of the product/service. It differentiates the … Read more
Unit 3 Brief Writing Activity: Business Buyers In this brief writing assignment, you will evaluate the four (4) different business markets identified in Chapter 8 — producer, reseller, government and institutional. List the categories of business buyers and provide a synopsis of each. Describe the purpose of the purchase with respect to resale, … Read more
700-1000 word draft on macro environmental analysis. should be based on Australian market for the product: ROIDMI EVA: Self-Cleaning & Emptying Robot Vacuum’. Coverpage Introduction Analysis of the six macro-environmental factors (see Chapter 5 of Sharp (2017)) Citing peer reviewed sources Relating directly to the product conclusion references; Harvard referencing (not included in the word … Read more
Discussion 1 Questions Based on Module 1 Readings 1. Compare the views of Don Shultz (1996) and Geoff Ramsey from Emarketer (2006) on marketing communications integration and identify similarities and differences of MarCom integration approaches discussed. Illustrate your view with real-world examples by brands (e.g. show a brand that has evolved its MarCom integration strategy … Read more
Choosing a case study of an organization in the Creative and Cultural Industries sector, discuss the advantages and disadvantages of at least one of the following sources of income revenue: philanthropy, sponsorship, digital crowdfunding, and government funding.