Strategic Integrated Marketing Communications

Deliverable Length:  3–5 pages (not including cover page and resource page)  Assignment Details: Having an integrated communication strategy is of vital importance to the success of a brand. Integrated communication means that all of the key stakeholders in the company understand the product’s position in the marketplace. Before any marketing decisions are made, key stakeholders … Read more

Environmental Scan

  Referring to the discussion about the purpose of the environmental scan, examine the environmental factors that impact the marketing plan of your product/service. Next, develop an environmental scan for your product or service; include at least six environmental factors. Then, create an infographic that presents your findings. Be sure to explain, in a detailed … Read more

Marketing Innovation

PART 1: Research the internet for a high tech company, for example Apple, Microsoft, or Google or another company of your choice.  Prepare a one page paper and Analyze the role of marketing in the high-tech company. Please double space your paper and cite your sources. Part 2 : Please answer the following questions: 1. … Read more

Marketing Business

Fresh Dog Treats is a newly developed company that is focusing on catering to the premium pet market.  Specifically, the company is creating gourmet/organic grain-free fresh dog treats.  While these treats are similar to some treats offered on the market currently by such companies as FreshPet, one of the biggest differences is the packaging approach.  … Read more

brand and conduct research about its performance, competition, and target market.

 Assessment Description The purpose of this assignment is to identify a brand and conduct research about its performance, competition, and target market. Throughout the course, you will complete an ongoing project focused on the analysis of a specific brand and its target market consumers. You will conduct research and study consumer behavior and use your … Read more

marketing question

 Discuss the connection between the marketing concept and the marketing mix. Include a discussion about the significance of each framework in detail. Next, think back to your personal or professional experience and share an example you recall that illustrates the connection between the marketing concept and the marketing mix. 

Global Marketing

Country Market: Russia Parent Country: United States Company: Subway ( https://order.subway.com/ ) vs (https://subway.ru/ ) Background news:Check this: https://www.newsweek.com/us-companies-remain-russia-world-ramps-pressure-putin-1688165 Paper Introduction (5 %, 1 page) Country economic, culture, legal, and demographic analysis (20 %, 2 pages) 4 (Product, Price, Place, and Promotion) + SWOT analysis for Subway in Russia (40 %, 4 pages) Subway’s marketing … Read more

New product

Overall creative/media plan -State the campaign goals and how the campaign will achieve its goals -create value proposition/selling idea; brand story/brand promise of your product/service -create features, benefits, and proof for product/service: How is it different from competition? Are there competitive difference(s) to exploit?