marketing

Mktg 201

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or Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product. 1) Define and explain each of the following tools/concepts below. The strategic planning process S.W.O.T Market Segmenting Target Marketing Product Positioning Offerings: … Read more

Case Study

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In this assignment, you will analyze a case in your Case Study booklet from McGraw-Hill. The 8-page case is: “Customer Experience as Segmentation Basis: The ‘Luxury’ in Question”.  Also, read the article ““Welcome to the Experience Economy”. Harvard Business Review, July-August 1998. B. Joseph Pine II and James H. Gilmore. Once you have read the … Read more

Phase 3

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 Now that Cherie has approved the iShirt campaign goals, the next phase is to create an influencer strategy. Keeping in mind that the iShirt is Apple’s first venture into the fashion industry, upper management has agreed to allocate a budget for influencer marketing. This is a great opportunity to increase buzz and awareness for this … Read more

Marketing

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Scenario: You and your partners are looking to open up a new coffee shop in Hattiesburg, MS targeting mainly college students. However, you are concerned whether there is a demand for another coffee shop in the area, and what new offerings could you and your partners provide against the local competitors. You have decided that the … Read more

Management and leadership

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Instructions for Discussion Activity 1. Compare the readings and indicate the main thoughts/ideas of each article. Preview, Preparation and Reflection Activity: Current Connections to Chapter Content:  After reading the second Unit 9 Reading: Framework for Leadership Judgment. Reflect on the article and answer the following questions:  2. Why are the three judgment domains essential for the … Read more

International Marketing

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 Discussion board Answer the questions Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors? Consider the elements of a Canadian communications message for a Canadian product – music, imagery, talent, words, format. What encoding might take place to delivery that message … Read more

Writing Assignment

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Prompt: Read the Marketing Insight, “Ethical Issues in Prescription Drug Pricing,” found at the end of Chapter 11. Using biblical foundations, respond to the following: Is setting prices based on one’s willingness to pay fair? Does it create value for customers? Does it create value for the firm? What are the ethical concerns with the … Read more

Assignment

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  You are currently working as a mobile marketing analyst for Iterable (https://iterable.com/ (Links to an external site.)) and your manager, Regina, has approached you with a research project she would like you to accomplish by the assigned due date. For this research assignment, Regina would like you to search “mobile marketing trends” for 2022 from … Read more