Marketing Project

Create strategic marketing plan for the organization by conducting secondary research and interviewing an individual at the organization who has the authority to implement the strategic marketing plan for the organization.  You will be required to provide the name, position and contact information (phone number and email address) of the person at the organization who … Read more

LD5 – Business Marketing

 provide a graduate-level response to each of the following questions: Sly Salesperson sells cars.  While selling a car, Sly Salesperson tells the potential buyer that “this is the best car around.  It’s a great car and sips gas.”  The car has an average fuel rating.  Has Sly Salesperson committed a misrepresentation?  Fraud?  Why or why … Read more

Investigation of a Brand’s Communications and Recommend Brand Communications Strategy

Your task is to investigate about the communications of a brand and then to recommend a brand communications strategy to STARBUCKS SINGAPORE. The idea is that you dig in the communication activities of the brand and media, then evaluate them, and propose a strategy to improve their brand communications. This is an individual written report … Read more

Sports Marketing Management

Read “Chapter-12: Sports Management,” in Foundations of Kinesiology, by Carole A. Oglesby, Kim Henige, Douglas W. McLaughlin, Belinda Stillwell, et. al. (ISBN-13: 978-1284198300 / ISBN-10: 1284198308) and provide original, not plagiarized, grammatically correct, thorough responses to the following questions; accordingly.  1. Several outspoken business leaders have criticized the sport management degree. For example, Mark Cuban, … Read more

Principles of Marketing

the positive or negative impact of the pandemic on a specific marketer, or an industry, or the effect on small business, or food or fashion or hospitality, or any current advertising story, product quality story; or stories about competition, global trade, counterfeit goods, sweatshops and trafficking, VR and AR in retailing; product defects – there … Read more