Throughout the course, you created deliverables that were incorporated into an adaptive leadership toolkit. You will recall this toolkit should help improve the skills and behaviors of the leaders within the organization, where you are a director of leadership and learning. Another important aspect in ensuring the toolkit effectiveness is how toolkit information is communicated … Read more
Today’s world of business is significantly impacted by technological advances. This blurring of boundaries between the physical, digital, and biological world is referred to as the Fourth Industrial Revolution (IR). Advances in artificial intelligence (AI), robotics, the internet of things (IoT), 3D printing, genetic engineering, quantum computing, and other technologies impact the way work gets … Read more
For this discussion, refer to the adaptive leadership toolkit. Effective leaders collaborate with others, as multiple inputs result in better outcomes. In this discussion, you will share the leadership skills and behaviors you have identified and provide some brief rationale for the selection. You will also receive feedback and possibly questions from your peers, which you can … Read more
Using the resources describing conscious capitalism and fair trade, how does fair trade support the philosophy and practices of conscious capitalism? What are the challenges to implementation of fair trade in the developing world? What adjustments in product development would you have made in the simulation to overcome these challenges? How would these adjustments … Read more
What global marketing opportunities and challenges would you face if the simulation were based on a real-world international situation? Discuss the difference in the experience you would have without the assumptions built into the simulation (e.g., no cultural barriers, language, currency, tariffs, mode of entry challenges). How would Hofstede’s power distance index (PDI) influence … Read more
Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strategy, advertising strategy, and sales channel. Assess your business strategy and performance during the second year including brand, pricing, and advertising strategies. Think about how a sales channel … Read more
Develop a SWOT analysis, covering strengths, weakness, opportunities, and threats of customers, competition, company strengths and weaknesses, and major threats and opportunities for the upcoming year.
Relevance has always been the challenge of the advertising industry. Summarize Kristi Rogers’ assessment of the advertising industry in her TED Talk, “Where Are Our Digital Ads Really Going?” located in the Topic 5 Resources. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI … Read more
Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan. How can the promotional mix elements use relationship marketing to increase customer satisfaction with a brand? How will the consumer buying process differ in a business-to-business (B2B) vs. business-to-consumer (B2C) environment? Use … Read more
Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.