Marketing Management

Requirements:  Discuss “Amazon”, its positioning, and the tactics/actions it uses to get this positioning to “stick” in someone’s mind. 5 pages of content excluding title page, executive summary (on a page by itself), a table of contents. reference list, and appendices.  Follow APA 7th edition formatting.  It requires a minimum of at least three outside peer-reviewed … Read more

MBD-2 5/4 Discussion

Watch the following videos: “10 Minutes with Geert Hofstede on Long versus Short Term Orientation” https://www.youtube.com/watch?v=H8ygYIGsIQ4&feature=emb_imp_woyt “Alexandre Havard on Virtuous Leadership” https://www.youtube.com/watch?v=J0JZDasIyjg&feature=emb_imp_woyt “How to Identify a Good Leader – 5 minutes with Prof. Alexandre Havard” https://www.youtube.com/watch?v=BmccTif0P8M&feature=emb_imp_woyt Review the Hofstede on Long versus Short Term Orientation PowerPoint and the chart illustrated in the “Background Information” section above. Navigate … Read more

MBD-2 5/3 Discussion

Review the video “10 Minutes with Geert Hofstede on the Importance of an International Perspective.” Examine the PowerPoint The Importance of an International Perspective. Read “The Challenge of Multicultural Management in Global Projects.” Review the webpage “Nokia: Our offices.” Read “Why #hashtags rule and how to use them properly.”  Navigate to the discussion below and post … Read more

MBD-2 5/1 Discussion

Review the video “10 Minutes with Geert Hofstede on Masculinity vs. Femininity.”  https://www.youtube.com/watch?v=Pyr-XKQG2CM&feature=emb_imp_woyt Review the PowerPoint on Masculinity vs. Femininity.  Review ‘Christian Worldview’ Drives Hungary’s Stunningly Successful Pro-Family Policies: Minister for Family. By the end of this workshop, read and critically respond to at least two of your classmates. Consider their groupings of masculine and feminine … Read more

MBD-2 4/5 Assignment

About ArcelorMittal ArcelorMittal is the world’s leading steel and mining company, with a presence in 60 countries and an industrial footprint in 18 countries.  Guided by a philosophy to produce safe, sustainable steel, ArcelorMittal is the leading supplier of quality steel in the major global steel markets including automotive, construction, household appliances and packaging, with … Read more

MBD-2 3/5 Assignment

Listen to the podcast “Uncertainty Avoidance in International Business” by Chris Smit. Watch the video “What is a Podcast? Here’s How to Listen to a Podcast.” Select one country with a low uncertainty avoidance score and another country with a high avoidance score. Conduct research and understand the two selected countries’ uncertainty avoidance scores (low and … Read more

MBD-2 3/1 Discussion

Respond to at least two of your classmates. Consider their reflection on the self-assessment results and application of Hofstede’s descriptions of individualism and collectivism. Offer critical evaluation or add clarity to the posts of your classmates. Where applicable, respectfully offer alternate perspectives and provide additional clarifying commentary to add to the discussion. Each response should … Read more

MBD-2 3/3 Discussion

For a practical understanding of the importance of experience uncertainty avoidance in the workplace, read the internet article “The Role of Cultural Differences in Business Communications.” Paying attention to the author’s perspective on the connection between product quality and uncertainty avoidance, review the internet article titled “On Avoiding Uncertainty.” Navigate to the discussion below and … Read more