Case 4
Please read the case “If at First, You Don’t Succeed, Try and Try Again? Negotiating Skeptical Customers and Bridging Cultural Differences as a Sales Rep” and answer questions 1, 2, 5 & 7 at the end of the case. Source: Kniazeva, E., (2021). If at first you don’t succeed, try and try again? negotiating skeptical … Read more