BUSINESS MANAGEMENT

Core values evolve over time. Identify one trending core value that is affecting how consumers purchase. Explain whether you think this core value is a trend or if it is here to stay.

During Week 5, you will complete an assignment in which you propose the value proposition of a product or service for the business idea that you would like to implement. You will need to define the competitive market and industry for the business idea, and you will need to create a strategy on how you … Read more

Upon your recent travels to the China/Japan area for Religious News, you came across the following article that seemed like major news: Holtz, M. (2016, January 20). Japanese prime minister, party leaders seek policies that revive Shinto religion. Christian Century, 133(2), 16. https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=112343000&site=ehost-live&scope=site As an up-and-coming reporter, you felt it was a good idea to … Read more

Personality tests are used quite frequently today for a variety of purposes. These range from the human resources department identifying the candidate who is the most likely to fit in and succeed within the organization to marketers identifying certain personality characteristics of customers who might be the most interested in its product(s). This would be … Read more

Think about a big-ticket item (expensive product or service) that you recently purchased. After explaining the purchase, relate the consumer decision-making process to your purchase; refer to the lesson. Think about how your culture influenced this purchase and whether the company’s advocacy of environmental issues influenced your decision. Include responses to the questions below. What … Read more

After your story on Hinduism, your boss at the Religious News has sent you north of India to bring a report back on Buddhism. For this story, you will be traveling through Nepal, Tibet, China, and Burma to witness the three major types of Buddhism: Theravada, Mahayana, and Vajrayana. Your boss has noted that he … Read more

Welcome to the Religious News Station! As the newest member of the organization, you will be exploring many different religions from varying viewpoints throughout this course. This ongoing travel will have you reporting on various religions around the world and will conclude with a final project for the news station. For your first assignment, you … Read more

Using the CSU Online Library, locate an article at least three pages in length that discusses how the field of marketing is influenced by the buying behavior of consumers. This could involve articles that discuss how consumers actually interpret information about products and services as well as the subsequent impact on their purchases. Incorporating elements … Read more

Discuss an example of an organization that you believe truly understands the buying behavior of its target market. Explain your rationale. For the sake of diversity within the class discussion, please do not duplicate organizations that have already been discussed by your fellow classmates. We will use Publix supermarket s