Pick a global product / brand and country of interest to you (Do not choose South Korea). In a 2-page report, compare and contrast how that offering is advertised in the USA and the foreign market. Please provide your thoughts pro and con and any questions you have about the differences in marketing practice, as … Read more
Discuss why companies use their founder, president, or CEO as an advertising spokesperson. What are the pros and cons of this practice for both major corporations and smaller companies, such as a local retailer?
Summary of the video below. https://www.kaltura.com/index.php/extwidget/preview/partner_id/506471/uiconf_id/9952721/entry_id/1_v4kbvt8q/embed/auto?&flashvars[streamerType]=auto
WEEK 3 ASSIGNMENT – PART A: MARKETING PLAN INPUT Week 3 Assignment – Part A: Marketing Plan Input Overview Throughout this course, you will be creating a marketing plan for a hypothetical company that provides a product or service. For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s … Read more
We talked to senior marketing executives from dozens of top brands to find out more about this question. We asked them for examples of creative marketing that went beyond ads and helped the business in a real way. Their stories, along with the five larger trends they show, show what it means to be a … Read more
Using Nehemiah chapters 1 and 2, write a response on how this passage guides us in the area of crafting and executing strategy. What five things did Nehemiah do over a period of several months before he engaged the king with his request? What specifically does this teach us regarding patience, timeliness, and preparation in … Read more
Look for popular press articles that discuss segmenting/targeting/positioning of products/brands. In your post, summarize the article and then discuss which principle(s) of marketing are illustrated by it. Please include a link to the article. Please see the below Examples for reference.(Please don’t copy paste the same examples).And also give comments to example 1 and example … Read more
Find one successful and one unsuccessful outdoor advertising campaign. . You may find out on the street or search for them online. Explain the reasoning behind your selections. Give information about; The intended audiences Marketing objectives of the campaigns Fundamental creative/design components of the campaigns Positive and negative aspects. Are they integrated with other marketing … Read more
One of the goals of this class is to better understand marketing and its relation to your own behavior and organization. Students should look for popular press articles that discuss concepts we have discussed in class, particularly having something to do with some area of consumer behavior. In your post, summarize the article and then discuss … Read more
Design a Patient Survey For the first assignment in this course, you will be asked to analyze a local health organization (for example, a hospital, rehabilitation center, emergency medical center, or a nursing home) and complete a series of tasks to determine its value.One of the ways you will analyze the organization’s value is through a … Read more