Media messages foster stereotypes, ideals of a culture, when they reflect and reinforce cultural values. They often contain combinations of gender, age, social class, ethnic values etc. Questions: Watch one hour of television. Observe and take notes about the commercials that are shown over this hour and answer the following while watching each commercial and … Read more
As we examine the diversity of consumers, it’s important to consider ethical and social responsibility. Part I. Initial Post First, define ethical and social responsibility, and discuss the impact of an organization that does not have ethical and social responsibility. Next, review the companies from this list (https://worldsmostethicalcompanies.com/honorees/) and select one company that is known … Read more
Task 1.2: Conceptualization of a New Product or Service Assessment type: Create a PowerPoint Presentation Description: Suggest a new consumer product/service based on a specific consumer insight and identifying relevant target group(s)
Introduction – Statement of the Problem, Purpose of the Study, Assumptions of the Study, Definition of Terms, Limitations of the Study, and Methodology Research methodology simply refers to the practical “how” of any given piece of research. More specifically, it’s about how a researcher systematically designs a study to ensure valid and reliable results that address the research … Read more
1) Discuss the segmenting, targeting and positioning of one of you favorite products/brands. How are they unique? Can you see commonalities in successful/well-liked brands? (Please write 3-4 Paragraphs).Please see below examples written by my teammates. Please use it as reference but don’t copy paste it. 2) Write Comments(1-2 Paragraphs)for below Examples written by my teammates … Read more
My group are doing research on a social enterprise named “pantagonia”. They are using their profit to help climate change or other environmental issue. https://www.patagonia.com/climate-goals/ this is their webpage. The areas that I need to do research on are : Competitors: 1. Who are the important competitors? 2. What are competitors’ notable points-of-parity, points-of-difference? 3. How … Read more
Pick a global product / brand and country of interest to you (Do not choose South Korea). In a 2-page report, compare and contrast how that offering is advertised in the USA and the foreign market. Please provide your thoughts pro and con and any questions you have about the differences in marketing practice, as … Read more
Discuss why companies use their founder, president, or CEO as an advertising spokesperson. What are the pros and cons of this practice for both major corporations and smaller companies, such as a local retailer?
Summary of the video below. https://www.kaltura.com/index.php/extwidget/preview/partner_id/506471/uiconf_id/9952721/entry_id/1_v4kbvt8q/embed/auto?&flashvars[streamerType]=auto
WEEK 3 ASSIGNMENT – PART A: MARKETING PLAN INPUT Week 3 Assignment – Part A: Marketing Plan Input Overview Throughout this course, you will be creating a marketing plan for a hypothetical company that provides a product or service. For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s … Read more