You will write a 5-page paper on brand loyalty. An expert in this field is Frederick Reichheld, who has written several books on this topic, including The Loyalty Effect or Loyalty Rules. As he stated, “Without trust, there can be no loyalty – and without loyalty, there can be no true growth.” Again, this course … Read more
For your 1st post, in the current technical environment where we can achieve mass customization, is it possible to have a segment of “1?” (200 words, 2 references, APA format) For your 2nd original post, post a message about the ethics/desirability of tracking information about people to the extent that we can segment to … Read more
Peer 1 Environmental factors are identified and explained as elements within an economic, physical, cultural, demographic, technological or political environment, which has an affect and significantly impacts the operations, growth and survival of an organization or business (Berkowitz, 2016). There are two types of environmental factors: internal which include objectives, value systems or internal relationships … Read more
The United States is experiencing a decline of the middle class. What does this trend imply for the future of organizations such as: (a) the U.S. Public Health Service, which operates many inner-city health clinics for the economically disadvantaged, and (b) the Scripps Clinic, a large multi-specialty group practice in southern California? For years, the … Read more
Exercise Content This is for Extra Credit in the class: Click on the link below to read a very interesting article – These Startups Are Remodeling the Doctor’s Office: https://www.inc.com/kimberly-weisul/startups-rethinking-doctors-office-future.html Write a minimum 2 page summary on the main points of the article, use APA 7 Format and list your referenced article or any other … Read more
Develop a 5-page marketing plan based on research promotion, pricing, distribution, advertising, and product mix. Introduction Completion of this portfolio work project will help you understand the key components of a marketing plan. Scenario The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate … Read more
First Four Chapters of Byron Sharp’s How Brands Grow Please read the first four chapters of the text book, and blog about the following areas: Based on your reading of all the four chapters, how do you respond to Prof. Sharp’s assertion that “Many of the ‘facts’ marketing people believe, particularly about brand buying, are … Read more
sing a business/organization of your choice, explain how that entity segments its market. Submission Instructions: Your initial post should be at least 200 words, formatted and cited accurately in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points.
Develop the initial outline of your Complete Marketing Plan. Develop an original product or service. What do you want to market? What is your target market? Where do you want to market your product? Why do you want to market this product to that target market in that physical environment? Submission Instructions: The paper is … Read more
1. “In the Old Testament prophetic texts of Isaiah (2:1-5) and Joel (3:7-12) there are two opposite calls to adapt technology for the purposes of God and the community: one call to adapt armory into farming utensils (Isaiah) and another to adapt farming utensils into armory (Joel). Explore the reasons for these two different calls … Read more