Week 4.1 Discussion Pick a favorite product (it must be a thing, like a flux capacitor, not a food item). Next, discuss the enhanced product, the core product, and the essential benefit of the product. Explain each factor in detail. Week 4.2 Discussion Using this same favorite product as from discussion 4.1, differentiate … Read more
Students are required to analyze the following three cases and answer the accompanying case questions: – Case 1: Samsung Format: – TNR 12pt , 1.5 spacing – Max: 4 pages for each case – The questions STRATEGIC MARKETING SAMSUNG 1. Identify the most important secondary target market of Samsung after the “high-income families”? … Read more
Đồng hồ Baby-G BA-112-1ADR – đồng hồ thể thao dành cho các cô Agái cá tíA;nh, với chất liệu cao cấp, thiết kế năng động, màu sắc thời thượng, hứa hẹn sẽ phá đảo giới trẻ toàn thế giới. Là chiếc đồng hồ vô cùng phù hợp với những cô gái mạnh mẽ, cá … Read more
Canada has admitted an increasing number of foreign workers with various temporary work permits to meet the local labor shortage and growing labor market demand. The rise of temporary migrants has accompanied with a policy shift, from one-step to two-step immigration, to facilitate the retention of former temporary foreign workers and international graduates who had obtained … Read more
What is marketing analytics? What is the relationship between big data and marketing analytics? Discuss four types of marketing analytics in detail. Include a personal/professional example of how these types of analytics can be applied to marketing. Next, using the references and marketing analytics that inform your situation analysis (assignments 2), describe the type of … Read more
Individual Assignment on Logistic Regression Please submit a soft copy of your homework (typed answers in this word document and attach the SPSS output file to ). The National Bank of Fort Worth, Texas wants to examine methods for predicting sub-par payment performance on loans. They have data on unsecured consumer loans made over … Read more
Explain three major theories of personality and discuss how each can be applied when looking at consumer behavior. Using examples, explain how marketers apply these theories. In replies to peers, discuss whether you agree or disagree with the example provided and justify your stance using the topic Resources.
High tech industries typically receive greater scrutiny from governments compared to others. Fairly recently you likely saw daily headlines as the U.S. considered a ban against TikTok. More recently, Elon Musk’s planned acquisition of Twitter is raising questions about what the acquisition will mean in terms of allowed users and content on the platform. What … Read more
Many of you have aspirations of either working in a foreign country or with foreign nations in some capacity. Consider the Meyer article and the country you are studying for your course project. What steps would you take to “fit in” to work on a marketing team in that country? Also, what is your own … Read more
explain what the arguments for and against using existing brand names on the Web are. Why would a company not want to use their existing brand name for a product on the web? Instructions for Assignment 6: 300 Words Cover page Introduction Main body 1 Cite 1 Reference