You just received word from your project client that they would like an update of where your team is with your project. Working individually, please prepare a brief that outlines your strategy and at least 2 of the tactics covered in chapters 8-11 for your group’s project (mobile website, email marketing, building an app, social … Read more
Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. For this Discussion Board, please complete the following: Determining how to get products … Read more
NO Plagiarism Please read and follow all directions Based on companies Guess and SuperDry COMPARISON SHOULD INCLUDE: 1. -STRATEGY PURSUED BY THE TWO RETAILERS, EACH COMPANY ‘S TARGET MARKET AND GENERAL APPROACH TO SATISFYING THE NEEDS OF THAT TARGET. 2.-THE RETAIL MIXES (STORE LOCATION, MDSE, PRICING, ADVERTISING AND PROMOTION, LOCATION OF THE CATEGORY IN STORE, … Read more
The basic project is: Conduct an Informational Interview and submit a brief write-up on it, meeting all of the specifications in this HW description. Note that an informational interview is not the same thing as a mock interview or practice interview. A mock interview or practice interview involves somebody (not you) playing the role of … Read more
Instructions To complete this assignment, you will select a franchise that will thrive in your local place of residence. First, you will describe the demographics of your hometown and discuss why this specific franchise will perform well in this location. You will use the franchise profile on the FBR website to list the requirements needed … Read more
Post your initial responses to this week’s discussion questions by Apr 21 EOD. Include: discussion of 3 key new learning points from the assigned text reading discussion of the importance of each of these key points in a typical traditional marketing environment at least 1 supportive citation and reference item for your initial discussion include headings and … Read more
Specific Instructions for the Portfolio Paper Each student will choose an existing company/brand that needs to be revamped. The company should have experienced a decline in popularity, sales, or growth. Use the Template for Writing a Marketing Plan in the Marketing Insight in Chapter 2 of your textbook and create a marketing plan for the … Read more
Comparative Strategic Analyses: Select a competitor to the organization you analyzed in Unit Six. Provide a written comparative strategic analysis of the two organizations with regard to the following: Product/brand/service portfolios Pricing strategies Distribution channels and major channel partners Marketing communications; major communication channels; core promotional messages Major strengths and weaknesses regarding 4 Ps … Read more
Preparation/Materials: This assignment works best with a whiteboard/paper and a number of markers. Challenge: Brainstorm a quick list of retailer categories you are familiar with, such as bookstores, convenience stores, after market shops (for customizing cars, coffee shops, pet stores, clothing boutiques, gift shops, etc.). Now choose one retailer category of your choice from … Read more
Are sustainability initiatives applicable to marketing? If not, why not? What would the practice of marketing look like from the perspective where shared value is a top priority? APA Format, No Plagiarism 700 words or more