In your discussion post, address the following: Choose one of the following groups and use Porter’s Five Forces to analyze the pressures on profits for your chosen group’s firms. Group 1: Firms in the retail sector (e.g., Amazon, Walmart, Target, Kohl’s, Sears, Macy’s). Group 2: Firms in the wireless services industry (e.g., Verizon, AT&T, Sprint/T-Mobile; … Read more
In the accommodations market, Airbnb appears to have a significant advantage over its competitors as it relates to regulations affecting the operations of its business. Develop a business strategy that will allow Airbnb to meet local, state, and international regulatory requirements and motivate individuals to benefit from participating in this space of the accommodations … Read more
Consider the relationship between the state, the market and organizations in the creation of social policies and how different economic contexts (capitalism, socialist economy, mixed economy, neoliberalism and political economy) influence the creation of social policies and Social Work practice and service delivery.
Choose 1 country that the organization (Home Depot) you’ve been working on in this course could consider expanding into. Read the selected article from the University Library. Analyze that potential international market by considering the 4 aspects of the Diamond of National Advantage: industry rivalry, demand conditions, related and supporting industries, and factor endowments. Analyze the … Read more
Objective: The purpose of this assignment is for students to explore and demonstrate the use of various AI chat tools in different business fields, such as entrepreneurship, accounting, marketing, information systems, or social media platforms like TikTok and YouTube. Students will create a 7-10 minute video showcasing how an AI chat tool can be applied … Read more
In a “perfect world” capital market, how important is a firm’s decision to pay dividends versus repurchase shares? Under what conditions would you have a tax preference for share repurchase rather than dividends? Would managers acting in the interests of long-term shareholders be more likely to repurchase shares if they believed the stock to be … Read more
Review the SMART Goal Worksheet. Using the SMART Goal Worksheet provided, write 2 separate SMART career goals specific to professional development. Professional development refers to the process of identifying goals and learning new skills to help you grow and succeed at work. Here are some examples of what can count as professional development experience: Attend … Read more
What global marketing opportunities and challenges would you face if the simulation were based on a real-world international situation? Discuss the difference in the experience you would have without the assumptions built into the simulation (e.g., no cultural barriers, language, currency, tariffs, mode of entry challenges).
Develop an 6-8-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.) Introduction Digital marketing and social media have completely changed the face of marketing. It is not that the older tools and models no longer work (they do!) but, rather, that these … Read more
MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONS You will write a 4-page paper on the classic Theodore Levitt 1960 paper called Marketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffers from marketing myopia when a company views marketing strictly from the standpoint of selling a specific product rather than from the standpoint … Read more