Instructions To complete this assignment, you will select a franchise that will thrive in your local place of residence. First, you will describe the demographics of your hometown and discuss why this specific franchise will perform well in this location. You will use the franchise profile on the FBR website to list the requirements needed … Read more
Post your initial responses to this week’s discussion questions by Apr 21 EOD. Include: discussion of 3 key new learning points from the assigned text reading discussion of the importance of each of these key points in a typical traditional marketing environment at least 1 supportive citation and reference item for your initial discussion include headings and … Read more
Specific Instructions for the Portfolio Paper Each student will choose an existing company/brand that needs to be revamped. The company should have experienced a decline in popularity, sales, or growth. Use the Template for Writing a Marketing Plan in the Marketing Insight in Chapter 2 of your textbook and create a marketing plan for the … Read more
Comparative Strategic Analyses: Select a competitor to the organization you analyzed in Unit Six. Provide a written comparative strategic analysis of the two organizations with regard to the following: Product/brand/service portfolios Pricing strategies Distribution channels and major channel partners Marketing communications; major communication channels; core promotional messages Major strengths and weaknesses regarding 4 Ps … Read more
Preparation/Materials: This assignment works best with a whiteboard/paper and a number of markers. Challenge: Brainstorm a quick list of retailer categories you are familiar with, such as bookstores, convenience stores, after market shops (for customizing cars, coffee shops, pet stores, clothing boutiques, gift shops, etc.). Now choose one retailer category of your choice from … Read more
Are sustainability initiatives applicable to marketing? If not, why not? What would the practice of marketing look like from the perspective where shared value is a top priority? APA Format, No Plagiarism 700 words or more
Instructions Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of … Read more
Throughout history, societal influence has greatly influenced marketing decisions made by companies in all industries. The world has been affected by many difficult times in history, such as war, acts of terror, the great recession, or global pandemics. During these times, many companies are forced to change their business model and marketing strategies. These situations … Read more
Your assignment is to pretend that you are such an influencer. A company has approached you and you have agreed to promote one of their brands. Here is what you need to do: Select a brand— Any brand will do. Be specific, avoid a brand that covers too many products. For example, BMW is too … Read more
Phase Five of the social media marketing plan (SMMP) is focused on tracking key analytics for the iShirt campaign. This includes: • Metrics to track – Identify metrics that Apple should track during and after the iShirt campaign for each social media platform. Cover how these metrics support the campaign goals, which you determined at … Read more