prepare a 3-page assignment (excluding cover page, abstract, and references-this needs to be included) on the relationships and interdependencies between marketing and other functional areas. APA methodology applies to this assignment
Master Level Assignment NEEDS TO BE ACADEMICAL Select any company in the luxury services field, and analyse its services marketing strategy in terms of: Promises made, how, to which segment (s), and why this/these segment(s). How do you think the promises are kept (you can refer to the concept of the Service Marketing Triangle … Read more
What are the primary responsibilities of a salesperson and what are the competencies needed for each responsibility? You need to be clear in matching skills and competencies to each responsibility. ( To be able to answer this question you need to refer to Chapter 8, pages 245 – 258)
Topic of assignment EA sports need to answer the questions according to this topic. What open-ended questions and perception metrics would you ask to support the key measurement. – What do you feel about the customer service you received?– Why might you use this product or service again?– What do you like best about … Read more
I need a 20-25 slide deck presentation with the following requirements: 1. Company Background, Mission & Vision 2. SWOT Analysis 3. Competitive Analysis 4. Strategic Positioning Map 5. 4 Ps (Product, Place, Promotion, Price) 6. Digital Media assessment of Facebook and Twitter Strategic Communication and Engagement 7. Choose 3 out 4 use cases technologies (Blockchain, … Read more
Case Study: SADAFCO SADAFCO is a Saudi-Arabian company selling recombined milk products. It has also recently diversified into a number of other lines such as ice cream, tomato paste, hummus, mineral water and snacks. As competition intensifies, the company has to decide how to allocate resources and which product lines to focus on in order … Read more
or Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product. 1) Define and explain each of the following tools/concepts below. The strategic planning process S.W.O.T Market Segmenting Target Marketing Product Positioning Offerings: … Read more
In this assignment, you will analyze a case in your Case Study booklet from McGraw-Hill. The 8-page case is: “Customer Experience as Segmentation Basis: The ‘Luxury’ in Question”. Also, read the article ““Welcome to the Experience Economy”. Harvard Business Review, July-August 1998. B. Joseph Pine II and James H. Gilmore. Once you have read the … Read more
Now that Cherie has approved the iShirt campaign goals, the next phase is to create an influencer strategy. Keeping in mind that the iShirt is Apple’s first venture into the fashion industry, upper management has agreed to allocate a budget for influencer marketing. This is a great opportunity to increase buzz and awareness for this … Read more
Scenario: You and your partners are looking to open up a new coffee shop in Hattiesburg, MS targeting mainly college students. However, you are concerned whether there is a demand for another coffee shop in the area, and what new offerings could you and your partners provide against the local competitors. You have decided that the … Read more