Write 4 exciting new developments in the areas of business analytics, business intelligence, big data

Write 4 exciting new developments in the areas of business analytics, business intelligence, big data, text, and data mining, and/or applications of the same by businesses, governments, or industry. Topics may focus on analytics workforce, use of analytics in government and industry, and management, ethical, legal, and privacy issues surrounding big data and analytics. You … Read more

marketing analytics

 What is marketing analytics? What is the relationship between big data and marketing analytics? Discuss four types of marketing analytics in detail. Include a personal/professional example of how these types of analytics can be applied to marketing. Next, using the references and marketing analytics that inform your situation analysis (assignments 2), describe the type of … Read more

Course Project

 Housing Data File This data set contains 25 variables that are described in the data dictionary tab and include several categorical variables, some binary variables, and numerical data. You can approach this data from a variety of perspectives using the techniques you learned in class to answer questions. Use the tool of your choice but … Read more

Graded Activity: Attribution Credit

 Assignment Instructions:  Read the description for the two customers below.  For each customer, assign credit to each touchpoint in the customer’s conversion path based on the attribution model. Revisit lesson 2 of this module if you need a refresher on how credit is distributed for each model. Open and create a copy of this worksheet. … Read more

111

Find a peer-reviewed scholarly journal article discussing big data analytics. Complete a review of the article by writing a 2-3 page overview of the article. This will be a detailed summary of the journal article, including concepts discussed and findings. Additionally, find one other source (it does not have to be a peer-reviewed journal article) … Read more