COLLEGE

Topic 5

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  Topic: Some of the well-known and best studied security models are listed below. Select a security model, research and submit a detailed post in the forum.  a. Bell-LaPadula Confidentiality Model b. Biba Integrity Model c. Clark-Wison (well-formed transaction) Integrity Model d. Brewer-Nash (Chinese Wall)

Last DB

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First Exercise – Chapter 14 – List the five parameters msnbc.com used to measure the ROI of the launch campaign. Discuss the “new” metrics that some companies apply to advertising today. (5 Points) Second Exercise – Chapter 14 – Identify the basic principles that increase a print ad’s likely impact on the reader.  Third Exercise … Read more

DB 6

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  Read Chapter 8: Boundaries & Ethical Use of Power (p. 137-152) Watch the following movies: “50/50” (2005) Available to rent w/your Amazon Prime Membership for $3.99 (you can sign up for a 7-day free trial). You may also find a movie through Tubi found under your cable Apps such as Comcast, Verizon Actors: Seth Rogen, … Read more

Week 6

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First Exercise – Chapter 11 – Explain how online ads are similar and different from other media ads.  Second Exercise – Chapter 12 – Explain why having an emotional connection is the common denominator for most successful ads. Use your own emotional connection to certain ads as part of your answer.   Third Exercise – … Read more

DB 5

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  Read Chapter 6: Informed Consent (pp. 101-117) Analyze the scenario below. Approach the case as a trained professional who must abide by your Professional Code of Ethics as it relates to informed consent. How would you handle this situation? Ethical Dilemma Involving Third Parties: Your client is experiencing a crisis that is affecting her … Read more

Chapter 5

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  Read Chapt 5: Ethical Conflicts: The System & the Interest of Others (p.88-99) Do Ex 5.2 (p. 88) Goals–Value & Decisions Carefully read the 4 scenarios. The first one is done for you. Identify which Human Services System’s Goals & Preferred Decisions are in Conflict or Parallel (aligned) with the Practitioner’s Goals & Preferred … Read more

Week 5

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  First Exercise – Chapter 9 – Describe the integrated marketing communications perspective and comment on its usefulness to advertising professionals. Second Exercise – Chapter 10 – Describe how social media and social networking are impacting advertising media decisions. Include how you are impacted by Social Media marketing.   Third Exercise –  When you are considering … Read more

HW

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   This week you are reading about the various types of nonverbal communication. What types of nonverbal behaviors could you demonstrate at a job interview to make a right impression? Provide examples of specific types of nonverbal communication you could do to land the job.  Chapter 7 Book: Looking out Looking in Fifteenth Edition 

Week 4

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    First Exercise – Chapter 7 – List the keys to using return on investment (ROI) successfully in the pursuit of profit and channel effectiveness.  Second Exercise – Chapter 8 – How do you position a product or service so that it is differentiated from products or services of competitors.  Third Exercise – Describe … Read more