Học Digital marketing làm gì trong tương lai? Địa chỉ học Digital Marketing uy tín

  Với lĩnh vực mới mẻ như Digital Marketing, điều được nhiều người quan tâm nhất chính là: “Học Digital Marketing làm gì?”. Nếu bạn cũng có chung băn khoăn và đang do dự chọn khóa học digital marketing trước khi đưa ra quyết định thì hãy theo dõi bài viết dưới đây để có thể có … Read more

Digital Marketing Audit

The Assignment  A digital marketing audit is a systematic evaluation of a business’ current digital strategies, tactics and channels. Digital marketing audits are critical to understanding what is performing, what is underperforming, what could be optimised, as well as uncovering new digital opportunities. Digital marketing audits are cyclical in nature, meaning they occur in regular intervals … Read more

Developing Personas and Mapping Digital Customer Journeys

The Assignment  Without an in-depth understanding of their target audience and behaviours, digital marketers risk wasting time and budget developing digital content, messages, and experiences that aren’t suited to the target audience, and not reaching them in the right channels and platforms. The process of persona development and digital journey mapping involves narrowing down a … Read more