Read the case study attached and answer the 2 questions below: 1)How has Nike’s brand equity changed as a result of its Kaepernick campaing? please be detailed and give case study examples 2) Who gained more from the campaign, Nike or Kaepernick? Why?
WATCH THE VIDEO: View the following video: https://youtu.be/TD7WSLeQtVw Answer the following question: Where do we compete? What unique value do we bring to customers? How will we use our capabilities to provide unique value? How will we sustain our unique value and position? book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/video-what-is-strategy/
From the list below, choose a subject you would like to research. This will be the topic of your thread: Customer loyalty Global marketing Marketing research Branding
Identify and discuss the marketing goals for your selected company. (Alphabet Inc.) Companies must have a feedback mechanism and some way of measuring if the marketing strategy is performing according to expectations. What metrics will your company use to assess the performance of the marketing strategy? Your paper should be 1-2 pages (excluding the cover … Read more
Identify a company that produces a product mix comprised of at least three different brands or models. A common example might be Apple cellphone line-up (comprised of the iPhone XS, iPhoneXR, iPhoneX, iPhone 8, and so on). Research the company’s product mix price points and discuss the pricing strategy. How does the pricing compare to … Read more
Please find attached Virgin Mobile case and answer REQUIRED COMPONENTS 1. Summarize the relevant points 2. Summarize the business problem / crisis faced by the marketing manager. 3. Analyze / gain insights from included data. 4. Describe possible decisions. 5. Declare what you find to be the best solution / based on the nuances … Read more
Example 1: The article I found is about Starbucks and their product of coffee and other types of drinks they sell. Spiced lattes have helped their sales revenue since it is the fall season. Employees going into the office more frequently now has also bolstered sales since consumers tend to purchase Starbucks on their … Read more
Module 3 Writing Assignment In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in turinitin) explain the following: Explain the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities Explain how targeting influences each element of the marketing mix Book: … Read more
Hello, I’m doing BBA of business administration, I have an assessment to make in strategic marketing for tomorrow .in attachment you will find the details of the assessment. Thank you
Identifying the Best Business Ideas Use the five principles below to evaluate your list of ideas. Also, use Exhibit 5.6 to evaluate and remove ideas that don’t look promising. If you delete an idea, state in 1-2 sentences why you deleted it. Select one idea per group. State why it is a good idea based … Read more