The IMC (Integrated Marketing Communications) Campaign Planning is meant to provide you with practical orientation of the activities involved in developing an IMC/advertising campaign. Please do: 1). TARGET MARKET The target market for your marketing efforts is selected and described. A marketing plan ideally focuses on a primary target market, although additional secondary markets … Read more
Brand： Nars Write the Nars GTM strategy according to PPT Slide The GTM Strategy – a. Product Considerations/Plan b. Pricing Considerations/Plan c. Distribution Considerations/Plan d. Promotion Considerations/Plan
It is no longer acceptable for businesses to disregard issues related to ethics and social responsibility. Conduct research and briefly describe what your organization is doing now with regard to corporate social responsibility and pursuing sustainable business practices. Think broadly about what to consider: philanthropy, energy conservation, sustainable supply chains, reducing carbon footprint, fair trade, … Read more
Recommendations o Objectives. What are realistic goals given 5C conditions? o Strategic considerations – Target market(s) – Is firm pursuing right target market?’ – Are there ways the firm needs to understand the target market better? – Value proposition – Does the value proposition align with the job customers want done? – Are there ways … Read more
Identify and post an image of a sales promotion in your local area or online. Assume the role of a brand manager and in your discussion post, describe the target audience (i.e., consumer promotion or business customer), promotional objective(s), and the promotional tool. Discuss whether or not the short-term sales offer “rises above” the promotional … Read more
Great Gator Gifts (GGG) launched a Touchdown Club, where Gator fans can create a “wish list” of Gator items. Every year, at the beginning of football season, GGG sends a link to the spouse of each member of the Touchdown Club with a reminder to kick the season off with a special Gator gift. GGG … Read more
Read the case study attached and answer the 2 questions below: 1)How has Nike’s brand equity changed as a result of its Kaepernick campaing? please be detailed and give case study examples 2) Who gained more from the campaign, Nike or Kaepernick? Why?
WATCH THE VIDEO: View the following video: https://youtu.be/TD7WSLeQtVw Answer the following question: Where do we compete? What unique value do we bring to customers? How will we use our capabilities to provide unique value? How will we sustain our unique value and position? book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/video-what-is-strategy/
From the list below, choose a subject you would like to research. This will be the topic of your thread: Customer loyalty Global marketing Marketing research Branding
Identify and discuss the marketing goals for your selected company. (Alphabet Inc.) Companies must have a feedback mechanism and some way of measuring if the marketing strategy is performing according to expectations. What metrics will your company use to assess the performance of the marketing strategy? Your paper should be 1-2 pages (excluding the cover … Read more