30 minutes

Case: Nestle – Integrating Marketing  Communication into Daily Operations  With more than 2000 brands, from global icons to local favourites, and  present in 190 countries, Nestlé is one of the world’s largest food-and beverage companies. It operates in four different strategic business units:  beverage. milk and milk products, prepared dishes and cooking aides, and  chocolates. … Read more

MKT-838 Integrated Case Study

Review the information in “MKT-838 Integrated Case Study.” This includes narrative information as well as financial and supporting documentation. Write a paper (1,000-1,250 words) that suggests potential strategic actions relevant to the business case presented in “MKT-838 Integrated Business Case.” Include the following in your paper: A 1-2 sentence summary of the marketing opportunities inferred … Read more

Project Metrics [due Day 7]

Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you … Read more

Privacy Paradox

please read link : https://www.npr.org/2017/02/27/517563179/privacy-paradox-how-to-gain-more-control-over-your-data Complete the Privacy Paradox yourself. What did you find? Were you surprised by the results? Did you make any changes? Will you change your behavior going forward?

Three favorite apps

Post your favorite three apps you are currently using. Write a paragraph about each app, describing their function/use and why it is a current favorite. For example: I am currently enjoying Spark Post. I utilize Spark Post to create interesting visual documents to promote my yoga studio. The built in design templates allow me to … Read more

MKTG630 U3IP

Deliverable Length:   10–15 slide PowerPoint with 200–250 words speaker notes per slide The board has called a meeting to see how the new product for MM is coming along. Michelle calls you about the meeting.  “I like your ideas for branding the product,” she says. “I think the board wants an overview now of the whole … Read more