marketing plan outline

Executive Summary – this should include a summary of the problem/opportunity, your solution to it, how much it will cost, how much new revenue it will generate, other benefits to the customer Description of Organization – this section should contain…name, profit or nonprofit, what do they do, what industry are they in? Overview of vision/mission … Read more

consumer subcultures

 160 words – please answer the questions – APA style is NOT necessary Identify five consumer subcultures and briefly describe each in your own words.  Select two subcultures and discuss the similarities and differences between the consumer behavior exhibited by each group. 

Company exploration research (Avaya)

Be sure to use this article as well as any materials in the company’s website.  Avaya offers several contact center suites, but its two  most prominent are Aura and OneCloud contact center-as-a-service  (CCaaS). These platforms were already quite sufficient, but Avaya added  to them this year. Avaya built in added workflow and AI-powered virtual  agent capabilities … Read more

MKTG630 U4DB

Deliverable Length:   400-600 words + 2 responses (100 words) Now it is time to elaborate on the rest of the marketing plan for the new product. Be specific. Make sure that all of the pieces of your plan are consistent with each other and are designed to meet the needs and wants of your target … Read more

30 minutes

Case: Nestle – Integrating Marketing  Communication into Daily Operations  With more than 2000 brands, from global icons to local favourites, and  present in 190 countries, Nestlé is one of the world’s largest food-and beverage companies. It operates in four different strategic business units:  beverage. milk and milk products, prepared dishes and cooking aides, and  chocolates. … Read more

MKT-838 Integrated Case Study

Review the information in “MKT-838 Integrated Case Study.” This includes narrative information as well as financial and supporting documentation. Write a paper (1,000-1,250 words) that suggests potential strategic actions relevant to the business case presented in “MKT-838 Integrated Business Case.” Include the following in your paper: A 1-2 sentence summary of the marketing opportunities inferred … Read more

Project Metrics [due Day 7]

Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you … Read more