Management and leadership

Instructions for Discussion Activity 1. Compare the readings and indicate the main thoughts/ideas of each article. Preview, Preparation and Reflection Activity: Current Connections to Chapter Content:  After reading the second Unit 9 Reading: Framework for Leadership Judgment. Reflect on the article and answer the following questions:  2. Why are the three judgment domains essential for the … Read more

International Marketing

 Discussion board Answer the questions Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors? Consider the elements of a Canadian communications message for a Canadian product – music, imagery, talent, words, format. What encoding might take place to delivery that message … Read more

Writing Assignment

Prompt: Read the Marketing Insight, “Ethical Issues in Prescription Drug Pricing,” found at the end of Chapter 11. Using biblical foundations, respond to the following: Is setting prices based on one’s willingness to pay fair? Does it create value for customers? Does it create value for the firm? What are the ethical concerns with the … Read more

Assignment

  You are currently working as a mobile marketing analyst for Iterable (https://iterable.com/ (Links to an external site.)) and your manager, Regina, has approached you with a research project she would like you to accomplish by the assigned due date. For this research assignment, Regina would like you to search “mobile marketing trends” for 2022 from … Read more

Marketing Project

Create strategic marketing plan for the organization by conducting secondary research and interviewing an individual at the organization who has the authority to implement the strategic marketing plan for the organization.  You will be required to provide the name, position and contact information (phone number and email address) of the person at the organization who … Read more

LD5 – Business Marketing

 provide a graduate-level response to each of the following questions: Sly Salesperson sells cars.  While selling a car, Sly Salesperson tells the potential buyer that “this is the best car around.  It’s a great car and sips gas.”  The car has an average fuel rating.  Has Sly Salesperson committed a misrepresentation?  Fraud?  Why or why … Read more

Investigation of a Brand’s Communications and Recommend Brand Communications Strategy

Your task is to investigate about the communications of a brand and then to recommend a brand communications strategy to STARBUCKS SINGAPORE. The idea is that you dig in the communication activities of the brand and media, then evaluate them, and propose a strategy to improve their brand communications. This is an individual written report … Read more