Select a real B-2-B firm (not named Rexel)…then, answer these three questions: (1) What do you think is the profile of someone that would be successful in sales for this company? List 5-6 key characteristics that would be important for successful to have when selling for this company and add one or two sentences as … Read more
TOPIC 1: Emerging Technologies PROMPT: In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience. Choose one of the following technologies: Artificial intelligence Chatbot Extended reality Voice marketing Visit ANA Marketing Futures (For this topic, you will have to create an account to view … Read more
Marketing for the Digital Age Task 2.2: Communication Plan Assessment type: PowerPoint Presentation Description: Develop a PowerPoint Presentation with notes at the bottom of each slide to explain each slide in more detail suggesting an IMC(Integrated marketing communication) plan for any brand. Other details: 10-12 Slides All refencing and citations require Harvard referencing style.
TOPIC 1: Channel Partners PROMPT: Based on your readings this week, what would be your top three criteria for evaluating the performance of supply chain partners? Morsa images / E+ Collection / Getty Images TOPIC 2: Supply Chains PROMPT: Choose a product that you used today. Look up where it was made and the different … Read more
The IMC (Integrated Marketing Communications) Campaign Planning is meant to provide you with practical orientation of the activities involved in developing an IMC/advertising campaign. Please do: 1). TARGET MARKET The target market for your marketing efforts is selected and described. A marketing plan ideally focuses on a primary target market, although additional secondary markets … Read more
Brand： Nars Write the Nars GTM strategy according to PPT Slide The GTM Strategy – a. Product Considerations/Plan b. Pricing Considerations/Plan c. Distribution Considerations/Plan d. Promotion Considerations/Plan
It is no longer acceptable for businesses to disregard issues related to ethics and social responsibility. Conduct research and briefly describe what your organization is doing now with regard to corporate social responsibility and pursuing sustainable business practices. Think broadly about what to consider: philanthropy, energy conservation, sustainable supply chains, reducing carbon footprint, fair trade, … Read more
Recommendations o Objectives. What are realistic goals given 5C conditions? o Strategic considerations – Target market(s) – Is firm pursuing right target market?’ – Are there ways the firm needs to understand the target market better? – Value proposition – Does the value proposition align with the job customers want done? – Are there ways … Read more
Identify and post an image of a sales promotion in your local area or online. Assume the role of a brand manager and in your discussion post, describe the target audience (i.e., consumer promotion or business customer), promotional objective(s), and the promotional tool. Discuss whether or not the short-term sales offer “rises above” the promotional … Read more
Great Gator Gifts (GGG) launched a Touchdown Club, where Gator fans can create a “wish list” of Gator items. Every year, at the beginning of football season, GGG sends a link to the spouse of each member of the Touchdown Club with a reminder to kick the season off with a special Gator gift. GGG … Read more