Take time to reflect on marketing and how it influences your consumer decisions. Select one brand and discuss how they execute marketing strategy. Also, discuss why you feel they are successful and what you think they should continue to implement post COVID-19 to remain relevant in the marketplace. Support your position with relevant external research.
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Congratulations! Your final healthcare marketing and communication plan has been accepted and you are now ready to launch the plan. This is your moment to shine! To begin, review your work in the course, including your final healthcare marketing and communication plan, and prepare a 3- to 4-slide presentation that addresses the following: Summarize the … Read more
What is social media as a channel for the promotional mix? How would a company determine the most effective social media venues for converting a viewer into a buyer? As a consumer, what social media sites are most popular for your use and why? 2-3 paragraphs only
Please find attached Starbucks case study and answer REQUIRED COMPONENTS 1. Summarize the relevant points 2. Summarize the business problem / crisis faced by the marketing manager. 3. Analyze / gain insights from included data. 4. Describe possible decisions. 5. Declare what you find to be the best solution / based on the nuances … Read more
Assignment Details This assignment has three parts, as follows: Review the Terminal Course Objectives, accessed by clicking on the Course Information tab at the top of your screen, scrolling down to the “Course Objectives,” and then selecting “View class objectives.” How will accomplishing these objectives support your success in management? What risks or challenges might … Read more
Select a real B-2-B firm (not named Rexel)…then, answer these three questions: (1) What do you think is the profile of someone that would be successful in sales for this company? List 5-6 key characteristics that would be important for successful to have when selling for this company and add one or two sentences as … Read more
TOPIC 1: Emerging Technologies PROMPT: In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience. Choose one of the following technologies: Artificial intelligence Chatbot Extended reality Voice marketing Visit ANA Marketing Futures (For this topic, you will have to create an account to view … Read more
Marketing for the Digital Age Task 2.2: Communication Plan Assessment type: PowerPoint Presentation Description: Develop a PowerPoint Presentation with notes at the bottom of each slide to explain each slide in more detail suggesting an IMC(Integrated marketing communication) plan for any brand. Other details: 10-12 Slides All refencing and citations require Harvard referencing style.
TOPIC 1: Channel Partners PROMPT: Based on your readings this week, what would be your top three criteria for evaluating the performance of supply chain partners? Morsa images / E+ Collection / Getty Images TOPIC 2: Supply Chains PROMPT: Choose a product that you used today. Look up where it was made and the different … Read more