Identify a company that produces a product mix comprised of at least three different brands or models. A common example might be Apple cellphone line-up (comprised of the iPhone XS, iPhoneXR, iPhoneX, iPhone 8, and so on). Research the company’s product mix price points and discuss the pricing strategy. How does the pricing compare to … Read more
Please find attached Virgin Mobile case and answer REQUIRED COMPONENTS 1. Summarize the relevant points 2. Summarize the business problem / crisis faced by the marketing manager. 3. Analyze / gain insights from included data. 4. Describe possible decisions. 5. Declare what you find to be the best solution / based on the nuances … Read more
Example 1: The article I found is about Starbucks and their product of coffee and other types of drinks they sell. Spiced lattes have helped their sales revenue since it is the fall season. Employees going into the office more frequently now has also bolstered sales since consumers tend to purchase Starbucks on their … Read more
Module 3 Writing Assignment In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in turinitin) explain the following: Explain the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities Explain how targeting influences each element of the marketing mix Book: … Read more
Hello, I’m doing BBA of business administration, I have an assessment to make in strategic marketing for tomorrow .in attachment you will find the details of the assessment. Thank you
Identifying the Best Business Ideas Use the five principles below to evaluate your list of ideas. Also, use Exhibit 5.6 to evaluate and remove ideas that don’t look promising. If you delete an idea, state in 1-2 sentences why you deleted it. Select one idea per group. State why it is a good idea based … Read more
Part 1:Look for popular press articles that discuss new or existing products. In your post, summarize the article and then discuss which principle(s) of marketing are illustrated by it. Please include a link to the article. Please find attached examples from teammates for references.Dont copy paste the same thing. Example 1: The article I … Read more
Address the issue of “last-mile delivery.” Last-mile delivery directly influences customer expectations and satisfaction but also represents an enormous challenge and cost for marketers. Is it worth the expense and effort to deliver products fast? Why or why not? You may wish to consider the impact of last-mile delivery on the UN’s sustainable development goals … Read more
In 300-500 words using APA format/Citations Explain the purpose of segmentation and targeting in marketing Describe common segmentation approaches Book: https://oerfiles.s3-us-west-2.amazonaws.com/Marketing/Principles+of+Marketing.pdf
Refer to Chapter 12: Customer analytics help to solve several important problems, including (a) classification, (b) estimation, and (c) prediction. If you are employed or have worked at a company what opportunities exist to make better use of each of these analytical approaches to enhance customer relationships? Or if you have limited employment experience … Read more