Part 1:Look for popular press articles that discuss new or existing products. In your post, summarize the article and then discuss which principle(s) of marketing are illustrated by it. Please include a link to the article. Please find attached examples from teammates for references.Dont copy paste the same thing. Example 1: The article I … Read more
Address the issue of “last-mile delivery.” Last-mile delivery directly influences customer expectations and satisfaction but also represents an enormous challenge and cost for marketers. Is it worth the expense and effort to deliver products fast? Why or why not? You may wish to consider the impact of last-mile delivery on the UN’s sustainable development goals … Read more
In 300-500 words using APA format/Citations Explain the purpose of segmentation and targeting in marketing Describe common segmentation approaches Book: https://oerfiles.s3-us-west-2.amazonaws.com/Marketing/Principles+of+Marketing.pdf
Refer to Chapter 12: Customer analytics help to solve several important problems, including (a) classification, (b) estimation, and (c) prediction. If you are employed or have worked at a company what opportunities exist to make better use of each of these analytical approaches to enhance customer relationships? Or if you have limited employment experience … Read more
Working independently, create a SWOT Analysis (strengths, weaknesses, opportunities, threats) for your selected company. (Alphabet) In addition to including a matrix, discuss the impact of each SWOT component. Discuss the top 10 competitors for your selected company and the features from your product that are unique. The company for this assignment has been summarized … Read more
Benchmarking is a resource or innovation the competitor does better than your company; Competitive Advantage is something unique to your company and not available to your competitors (such as natural resources, skilled labor, location, a unique innovation such as technology, etc); and a Comparative Advantage is the ability to produce at a lower economic cost … Read more
You are to choose a modern brand (Starbucks is the brand you will be using) and use the same brand throughout this exercise. Analyze the story that your brand is telling through its advertising, packaging and other marketing communications. After a thorough analysis, answer the following questions: 1. What type of creative appeals does your … Read more
Help me with the Highlighted part. Costco Positioning: How is the brand positioned? [If you can’t locate an explicit positioning statement in the materials you access, write one based on what you have found. Use the format presented in the Positioning lecture.] Should address these questions: – Who is targeted for brand use – What … Read more
Overview: For this task, you will examine how a healthcare organization’s vision, mission, and values are aligned to its marketing goals, and you will recommend marketing strategies to ensure a larger profit for the organization. Prompt: First consider the following scenario: For 10 years, the ABC pediatric group in Chicago has managed to make a … Read more
Overview: For this task, you will reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks, and you will consider the importance of healthcare organizations aligning their vision, mission, and values to their marketing goals. This is practice for work you will do with your organization in … Read more