Discussion 7

Effective marketing tool for the marketing professionals in healthcare organization: The 4 ‘S’ model Biranchi N. Jena Department of Health & Hospital Management, Symbiosis Institute of Health Sciences, Symbiosis International University, Pune, India ABSTRACT Patients are becoming more demanding for the medical service delivery as organizations are continuously innovating new ways of service delivery. Irrespective … Read more

Discussion 7

The Cold War between the United States and the Soviet Union erupted shortly after WWII.   The U.S. and Western Europe created the North Atlantic Treaty Organization (NATO), in response to the Soviet domination in Eastern Europe.  Throughout the Cold War, NATO was an effective military alliance against Soviet expansionism.  Since the end of the Cold … Read more