International Marketing

 Discussion board Answer the questions Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors? Consider the elements of a Canadian communications message for a Canadian product – music, imagery, talent, words, format. What encoding might take place to delivery that message … Read more

case study

 Create a case study analysis based on two scholarly studies that utilize metaphors (Morgan’s, or similar) to describe the functionality of organizations. After a concise, but thorough, analyses of the cases, summarize the benefits of using metaphorical devices in management practice.   Students will write a 600-750 word case study analysis based on two case studies … Read more

Module 09: Decision-Making for Entry Strategies and Organizational Structures

   In Chapters 8 and 9, we reviewed several types of global expansion strategies a company can undertake when entering new markets. For this assignment, you will read a case study about Starbucks’ expansion into the Indian market (p. 413 in the textbook) and then respond to, and make decisions, based on the following questions: … Read more

How important are structure and culture compared to the other primary internal considerations for a strategic plan?

Respond to the following in a minimum of 175 words:  How important are structure and culture compared to the other primary internal considerations for a strategic plan? For background, consider this article: The  Leader’s Guide to Corporate Culture from our online library on how culture and strategy, when aligned, can maximize organizational results. NOTE: If … Read more